SFWA Bulletin on e-books and POD books This is a thread where I'm going to start posting summaries of articles on e-publishing and POD publishing from the magazine of the Science Fiction and Fantasy Writers of America, a writers' organization.
http://www.sfwa.org/bulletin/
These articles aren't online; later ones I summarize will be.
* "Electronic Piracy," by Stephen Goldin (Fall 1999)
Goldin says that literary piracy is a centuries-old problem and that, while it's likely to grow, it's not a serious threat, because the real serious threat comes from black marketers, who simply aren't interested in books.
* "Print-on-Demand Books Could Help and Injure Writers," by James W. Fiscus (Fall 1999)
A well-balanced article on the pros and cons of POD publishing. Fiscus concludes, "Traditional publishing houses will be able to keep books in print longer, meaning more money for authors but also threatening their ability to gain a reversion of rights when books go out of print. The most important aspect of print-on-demand may well be on the structure of the industry itself, opening the doors to small publishing houses, giving them the opportunity to compete with the major publishers."
The article also talks about preservation issues.
* * *
"We think that both xerography and offset lithography are stable media," said Randy Silverman, Preservation Librarian at the University of Utah's Marriott Library, and that they will last as long as the paper. With acid-free paper, that can be for several hundred years. (Silverman limited his comment to black and white images, noting that color lithography is stable and while there are stable color techniques for xerography, he is not familiar with them.) For the xerographic image to be stable, however the printer must be operating at the proper temperature and pressure.
Randy Silverman warned that xerographic printing is more susceptible to abrasion than is offset printing. In addition, toner can be re-heated and become soft if the book becomes too hot. "The toner will melt while lithography will not."
* * *
Fiscus tried the experiment of leaving a POD book in a car on the hot day. He concluded that it weathered as well as a non-POD book would under such circumstances.
* "Freebooting Rebooting," by Glenn Hauman (Fall 2000)
Hauman was the publisher of Biblio Bytes, which gave away books for free and paid for itself by advertising. Not surprisingly, he thinks that paid electronic content isn't likely to fly well with Internet readers. He also says that e-publication is a threat to publishers. He's rather gleeful about this. To quote him:
* * *
The author doesn't see a dime from pirated e-books? Folks, there are a lot of us who don't see much from the traditional publications either.
If you get big enough - say, King or Grisham sized - you stop taking those terms from the publisher. You dictate the terms, and I do mean dictate - in those cases the publisher ends up working for the author, instead of the other way around. The book stays in print. It stays listed. And your readership can get access to your books. The dangerous question is, "Why wait? What have publishers done for you lately?"
Some authors have begun to do exactly this. Richard Curtis realized early that if authors don't need publishers, they aren't going to need agents either, and as a result has begun to reposition his business as something akin to a manager. With his company, E-rights, working on electronic and print-on-demand version for a number of his authors, he's preparing for a future where authors act as their own small businesses, and they hire the help they need.
kmfrontain- 01-27-2006
Interesting. I keep telling people on other forums POD is the future of publishing, but I keep getting slammed anyway. Right now, the limiting factor is how to reach the market at a reasonable cost, because most online advertising venues try to gut your pocketbook. I've seen costs from 300$ to $500 for different marketing "programs". And Google's Adsense or it's sister branch (I forget the name) is doing the same in it's own way. I started out with a price of under a dollar each per keyword, and within one week they want $6.80 for just the word fantasy. Rip off. They pay virtually nothing to generate ads, and get 1000% profits or more. Needless to say, I don't have many keywords adtive, if any.
Dusk- 01-29-2006
What I hear in every author promotional book, whether it be about online promotions or offline, is, "Resort to the paid advertisements last of all." There are so many free opportunities for advertising on the Internet that that should keep all of us busy for a while. Perhaps we should make a list of them at the "Places and ways to promote your self-published book" thread?
Thanks for the info on the Google Adsense; I was wondering how that was working for people.
veinglory- 01-29-2006
I think POD is a great technology especially for small publishers and backlist--currently people rarely separate the technology from the pratices of some companies like Publish America.
As for advertising. You would have to be confident that the advertising will generate sales that will more than cover the cost. I am pretty sure i don;t have that kind of producst as yet.
kmfrontain- 01-29-2006
I think in my case my market is too small to warrant paid advertising. I mean, I have two potential targets: women that like homoerotica, and men that like homoerotica. And how many people out there would fit in those categories. Not many. So my best bet is working with authors, forums, groups, and ezines already in my market, and getting promotion done through small pieces of work.
veinglory- 01-29-2006
I think a small paper ad like that can make sense as it is likely to met a new, receptive audience... and be failry cheap. So if its $50 will it sell 50 or more books... quite possibly.
I was thinking this about Altar magazine...
Dusk- 01-29-2006
"women that like homoerotica, and men that like homoerotica. And how many people out there would fit in those categories."
(Looks at the la-*test*-('") numbers for Harry Potter slash archives and yaoi sites.)
Um . . . a tad bit more than you think. :) But that's a different issue from advertising, because general advertising doesn't usually reach a target audience. I agree with what everyone in this thread is saying about aiming promotions toward people who are already reading m/m fiction.
Have you considered submitting the e-book version of one of your novels to some review sites? There are some romance and erotic romance review sites that review m/m novels. But they might need a lead time, and I don't know whether you're going to continue selling at Amazon after your first year of distribution is up.
veinglory- 01-29-2006
Coffee Time romance takes all romance types and I think electronic formats. They seem to have some readers...
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